Kristjana S Williams.
Kristjana S Williams is an Icelandic born artist. She studied graphic design and illustration at Central St. Martins University of the Arts in London – where she now resides. Kristjana’s award-winning work is inspired by nature, and she uses a technique which involves physically and digitally layering nature upon nature, to mirror the symmetry in all living things. That technique brings out a depth that truly reflects real flora and fauna, and nature itself.
Kristjana’s unique aesthetic, which is both mythical and modern, has attracted widespread attention, and the New York Times has described her art as part of the‘new antiquarian movement. It has also led to previous collaborations with heritage brands such as Harrods, Fortnum & Mason, Paul Smith, Christian Louboutin, and The Victoria & Albert Museum.
Our collaboration with Kristjana is characterized by Icelandic nature and wildlife. Kristjana also drew inspiration from BIOEFFECT's distinctive identity, which consists of purity, Icelandic origins, and innovation in the field of biotechnology. The design is based around the hexagon, a shape not only found in nature and the animal world but also in chemistry.
"As an artist, I also have a deep-rooted interest in science, born from a desire to understand the science behind the beauty of nature. I started my design by looking at the hexagon as nature’s most powerful shape whilst also paying homage to the scientific roots of the BIOEFFECT."
The resulting designs are mystical works of art featuring various phenomena, all strongly connected to Iceland. These include waterfalls, northern lights, tides, arctic foxes, and puffins, but also things that have a direct connection to BIOEFFECT, such as greenhouses and barley plants. The artworks combine the artist's distinctive features with the nature, purity, and effectiveness that characterizes BIOEFFECT.